Los Angeles Lakers Launch Spectrum SportsNet+: A Game-Changing Streaming Service for Fans

In a forward-thinking move, the Los Angeles Lakers have introduced Spectrum SportsNet+, a streaming subscription service for their fans who have cut the cord, providing access to games and expert broadcasts. This innovation comes in response to the shifting landscape of sports broadcasting away from traditional cable TV.

Key Takeaways:

• The Los Angeles Lakers have launched Spectrum SportsNet+, a streaming subscription service, allowing fans without cable or satellite plans to access games and expert broadcasts.
• Subscriptions are available for just $19.99, enabling fans to watch all regular-season Lakers games and enjoy pre- and postgame analysis.
• This move follows the trend of sports broadcasting shifting away from traditional cable TV models, as seen with the Phoenix Suns’ “Suns Live” streaming platform.

The Los Angeles Lakers, early into the 2023-24 season, have taken a significant step in adapting to the changing landscape of sports broadcasting. With just two games under their belt, the Lakers announced via an official press release on their website that they are launching a streaming subscription service called Spectrum SportsNet+. This service is designed to cater to their local fanbase who have opted to cut the cord and no longer rely on cable or satellite TV plans.

Starting at an affordable price point of $19.99, fans can now subscribe to Spectrum SportsNet+ and gain access to a wealth of Lakers content. Beginning on Sunday, October 29th, fans can enjoy not only live coverage of all regular-season Lakers games but also pre- and postgame broadcasts. These broadcasts feature insights from Spectrum’s esteemed cadre of expert broadcasters, including Lakers legends such as James Worthy and Robert Horry.

The introduction of Spectrum SportsNet+ marks a forward-thinking and innovative move by the Lakers organization. With cable subscription costs skyrocketing and many fans seeking more cost-effective alternatives, the traditional television model has been losing its appeal. As a result, there has been a mass exodus of viewers towards streaming services. This trend has not spared the sports broadcasting industry, which is gradually transitioning away from traditional cable TV.

“With the start of the NBA regular season, the launch of Spectrum SportsNet+ will allow even more fans to enjoy live Lakers games and in-depth, unique coverage of their favorite team, with or without a pay TV subscription,” Spectrum’s Senior Vice President and General Manager Dan Finnerty is quoted as saying in the presser. “By offering a variety of packages, we’re giving fans more choice and flexibility and taking another step towards evolving the Regional Sports Network model in this new era of sports viewing.”

In fact, the Phoenix Suns set the precedent for this shift by introducing “Suns Live,” a direct-to-consumer streaming platform at the beginning of their season. This move ignited considerable interest and enthusiasm among sports fans. The Lakers’ decision to launch Spectrum SportsNet+ early in the season demonstrates their adaptability and commitment to delivering content to fans in the most accessible and convenient way possible.

“This new service gives Lakers fans another way to watch their favorite team in action on the court,” Lakers President of Business Operations Tim Harris commented, per the article. “The launch of Spectrum SportsNet+ brings the premium, in-depth coverage, analysis and behind-the-scenes content to more fans across the region, allowing us to reach more people every day and grow the next generation of Lakers fans.”

As the sports broadcasting landscape continues to evolve, the Lakers’ Spectrum SportsNet+ service is a testament to the organization’s dedication to staying ahead of the curve and ensuring that fans can enjoy Lakers games and analysis on their own terms.

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