Shaquille O’Neal’s Newest Role: President of Reebok Basketball

Former NBA star Shaquille O'Neal, also known as Dr. O'Neal, continues to expand his impressive portfolio by taking on the role of President at Reebok Basketball.

In a career spanning from the basketball court to the DJ booth, from restaurants to clothing brands, and even into acting, Shaquille O’Neal has truly embodied Jay-Z’s famous line, “I’m not a businessman, I’m a business… man.” Now, in his latest venture, the former Los Angeles Lakers great has taken on the role of President at Reebok Basketball, marking a significant move that is reshaping the sports industry.

Key Takeaways:

  • Shaquille O’Neal, a multifaceted entrepreneur, has added the title of President at Reebok Basketball to his impressive portfolio.
  • O’Neal brokered a groundbreaking NIL (Name, Image, Likeness) deal between Reebok and LSU star player Angel Reese.
  • Allen Iverson, another NBA legend, was also appointed as the VP of Reebok Basketball, adding to the star-studded team.

Dr. O’Neal’s journey from the NBA to the world of business has been nothing short of remarkable. From his successful stint as a basketball analyst on TV to his electrifying performances as a DJ around the globe, he has demonstrated an unmatched versatility. Operating numerous restaurant chains across the country, cultivating his clothing brand, and appearing in various commercials have solidified his status as a true entrepreneur.

What sets Shaquille O’Neal apart is not just his business acumen but also his philanthropic efforts. His extensive track record of charity work reflects his commitment to making a positive impact on society, further enhancing his reputation.

“Well, it started off by talking to Shaq and understanding the values that align with the brand. As a former athlete, now that he’s just been announced as their President of Basketball it is inspirational to me, just being able to see an athlete or former athlete shift from not just being an athlete, but being the President of the brand is something that’s important. I would love to do that one day.

It feels great, Shaq is so much fun! I love him, and he’s been super supportive of me and everything I’ve done. Even if I didn’t work with Reebok he’d still support me, and our relationship has always been amazing. Everything is just so much fun, and what player wouldn’t want feedback from one of the best bigs of all time!?”

– Angel Reese on Shaquille O’Neal via Reebook Basketball

In this latest chapter of his colorful life, O’Neal has taken the helm at Reebok Basketball, bringing with him a wealth of connections and influence, particularly his ties to LSU. Through his involvement, he orchestrated a groundbreaking NIL deal between Reebok and Angel Reese, LSU’s star player.

Angel Reese’s recent accomplishments are nothing short of extraordinary. Her pivotal role in helping the LSU Tigers secure a National Championship and earning the title of Tournament’s Most Outstanding Player have placed her in the spotlight. Notably, Reese is the first athlete O’Neal has signed since assuming the role of President.

The Angel Reese collection, now available on the company website, features an array of apparel, including shirts, shoes, track pants, jackets, and more. The website also includes an exclusive interview with Reese, where she highlights the commonalities she shares with Shaq as high-level athletes in the same sport and alumni of the same university.

Interestingly, Shaquille O’Neal is not the only basketball legend collaborating with Reebok Basketball. Reports indicate that Allen Iverson, another NBA great, has been appointed as the Vice President, adding even more star power to the brand’s roster.

In summary, Shaquille O’Neal’s appointment as President of Reebok Basketball and his successful NIL deal with LSU’s Angel Reese signal a dynamic shift in the sports industry. With Allen Iverson on board as well, Reebok Basketball is poised for a slam dunk in the world of sports and fashion.

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Gary Lee

Gary Lee, a mainstay at LA Sports Report, is not just a sports writer; he's a veritable institution in the realm of sports journalism. With an extensive and illustrious career that boasts stints with notable platforms like Sports Illustrated, Gary has consistently showcased an uncanny knack for capturing the essence of the game, regardless of the sport. His prowess isn't limited to the written word alone; Gary's vast experience extends to creating and curating sports websites, providing fans with in-depth analysis, up-to-date news, and captivating stories. For readers keen on insights into the Clippers, Dodgers, Galaxy, Kings, LAFC, Lakers, Rams, UCLA, and USC, Gary is your go-to guy.
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